Following an international tender process, the world-leading sports broadcast production company Sunset+Vine has been appointed as Host Broadcaster for the Birmingham 2022 Commonwealth Games.
The agreement includes a full-service delivery of every aspect of the Games, including more sports coverage than any previous Commonwealth Games.
Over the 11 days of spectacular sporting action, Sunset+Vine will be responsible for:
- Filming live coverage of 19 sports;
- Capturing up to 2,000 hours of cutting-edge sporting action;
- Featuring each of the 4,500 competitors taking part in the Games;
- Delivering first-class footage to a global audience of more than 1.5 billion
Sunset+Vine will also capture footage of the highly anticipated Opening and Closing Ceremonies, as well as producing additional feature content about the history of Birmingham and the Games.
Multi-camera footage of the Games will be made available to Rights Holding Broadcasters (RHBs) and distributed to TV channels across the world for a viewing experience to remember.
The full-service media agency has a wealth of experience producing award-winning coverage of high-profile sporting events. These have included the Commonwealth Games in Gold Coast in 2018 and Glasgow in 2014, the London 2012 and Rio Paralympics, and the 2017 World Athletics Championships in London.
Most recently, Sunset + Vine won the RTS award for Best Sports Programme for its coverage of the 2019 ICC Cricket World Cup Final. That production has also been nominated for a BAFTA at the upcoming television awards on 31st July 2020.
In addition to its broadcast services, Sunset+Vine is committed to launching a Host Broadcast Training Initiative (HBTI) in the West Midlands, designed to push boundaries by addressing the lack of diversity in the creative sector.
Tapping into the rich cultural and ethnic diversity of the West Midlands, the HBTI will offer training to 200 young people from the region over a twelve-month period, with 50% of participants recruited from underrepresented groups and a focus on creating opportunities for the BAME community.
At least 15% of the 1,600 technical and production workforce will come from Birmingham and the West Midlands and the HBTI will result in 150 Games Time employment opportunities for participants in the scheme.
Ian Reid, Chief Executive Officer of Birmingham 2022, said: “Sunset + Vine is internationally renowned for delivering award-winning coverage of the biggest sporting events in the world. Working with them guarantees that more coverage of Birmingham 2022 will be made available than any other Commonwealth Games, putting the West Midlands firmly on the global stage and delivering an unforgettable experience for fans.
“I’m also delighted that we’re working with a company that is dedicated to leaving a positive lasting effect on the media industry in the West Midlands by providing jobs and upskilling the future workforce, contributing to our Games mission to help the region grow and succeed.”