This new partnership sees Longines provide all timing and scoring equipment for every single event within the next three Commonwealth Games.
The announcement comes on Commonwealth Day (9 March), where Birmingham 2022, in partnership with the CGF and Longines have unveiled a Countdown Clock in Birmingham’s Centenary Square.
The Countdown Clock features a fully accessible ramped approach to allow both wheelchair users and non-wheelchair users to move freely under the structure. Its structure forms the shape of the iconic ‘B’ logo of the Birmingham 2022 Games. This distinctive shape was created by connecting 12 towns and cities across the region, joining together key Games locations.
John Crabtree, Chair of Birmingham 2022, said: “This marks a hugely significant day for the Birmingham Commonwealth Games, as we build momentum and edge ever closer to July 2022.
“Longines has a prestigious history in sports, and great heritage when it comes to Commonwealth Games. To have their continued support for Birmingham in 2022 is very much welcomed and we are proud to have them as a partner.
“The countdown clock will become a key attraction and focal point and will ensure the people of Birmingham have a visual reminder that their city has been chosen to host one of the biggest sports and cultural events in the world. It will count down to an important moment when the eyes of the world will be on Birmingham and the West Midland region.”